Ainurul is a Reader in Enterprise and Entrepreneurship, and Director of Business Engagement at Brunel Business School, Brunel University London. She prioritises knowledge exchange work and advocates the importance of university-industry-community interaction and research with impact, which drives forward businesses and societal transformation. Ainurul specialises in entrepreneurship, inter-firm collaboration, innovation strategy and social impact. Her work has been supported by major grants, including the Mayor of London, British Council, British Academy of Management (BAM) and British Academy/Leverhulme and received best paper awards by the BAM Conference in 2015 (Innovation). Her research supports marginalised social groups. She is currently exploring everyday ‘entrepreneuring’ and her recent work looks at Venezuelan migrant entrepreneurs in Colombia.